Engaging Customers With New
Products and Experiences
As consumer and advertiser media behaviors
continue to shift, newspapers need to be prepared to serve their needs in new
ways on new platforms. This session will focus on how newspapers are innovating
to maximize digital platforms and more deeply engage traditional and new
customers. One of the many program sessions confirmed.
Updated January 26, 2012
Two timely pre-conference bonus sessions have been added to NAA mediaXchange, open to all registered for the conference for Monday, April 2, 2012.
Marketing to Readers will address the key challenges confronting today’s audience development & circulation professionals including how retain today’s multiplatform readers and the latest product launches for acquiring new audiences. this pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement for immediate revenue generation.
Digital Sales Executive Program this half day pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement for immediate revenue generation.
What is the deadline to reserve exhibit space for NAA mediaXchange?
There is no single deadline - with the booth packages NAA is providing, we have been able to accommodate exhibitors within the week leading up to the event. Of course, there are advantages to committing early, including:
More selection of specific location on the exhibit floor,
Company Profile in the mediaXchange Preview, published in partnership with Editor & Publisher in their March issue - deadline January 13 for listings or full page ads,
Complimentary lead retrieval scanner based on availability
Opportunity to begin networking and setting appointments with attendees as the register, using mediaXchange Connect::Network
Receive the pre-registration report and list weekly
More weeks of exposure on the conference website and other promotions
