Don’t miss the General Sessions at mediaXchange

Rishad’s perspective: They used to say “speed kills”. In the digital industry lack of speed is the killer. Move fast or don’t move at all. I have seen businesses saved and businesses poached away by firms that could provide a new way of understanding the marketplace. Something that is so obvious and yet not obvious. If we are living in an age where consumers are in control, understanding them is critical.

Jeff’s perspective: We're spurred by innovation, and what I mean by that is by our transformation from a company that was rooted in our film and imaging heritage into now a more classic digital company. In the last five years we've shifted 75% of our revenues into digital products and services. Get to the value proposition. Get to promoting the product. Deliver on the promise to the customer is how you build the brand.

Ilya’s perspective: We read everywhere about rapid and constant change and, therefore, the increasing unpredictability of the future. And yet, we have seen little in the way of tools and methods to manage that change effectively and proactively. The tools of traditional business planning start with the assumptions that maintaining the current state is the best strategy and that incremental growth is a satisfactory outcome. What if we can no longer base our future business on what has happened in the past?

Facebook has emerged as the undisputed leader in social media platforms, transforming the way users communicate and share information along the way. Now reaching more than 100 million users in the U.S. -- half of which log on everyday – Facebook executives have set their sites on how to monetize that massive audience. Grady Burnett, director of global and inside sales, will share Facebook’s vision of its role in the media ecosystem and how traditional media companies can capitalize on their near-pervasive platform.

Have dinner with your advertisers on Tuesday, April 13, 2010 during NAA’s annual mediaXchange. The immensely popular NAA “Power Dinners” have moved to mediaXchange and will be available to conference registrants on a first come first serve basis.

This year, the "Power Dinners" will offer a brand new feature format called "Revolutions." During the dinner, from one course of the meal to the next, our honored guests will move to different tables allowing them and you to meet with more advertisers during this fun social event. The price of the dinner is $65.00. These dinners have traditionally sold out, so reserve your seat now by registering for the conference at mediaxchange.naa.org.

MORE advertisers coming to mediaXchange... ZenithMedia and MediaEdge announced this week they’ll be in Orlando.

NAA is Professionally Networked!

See Exhibitor News Below

Production, Operations and IT New Products and Services Outsourcing USA | Booth: 412 Welcome to a New Day in Outsourcing! A new day is dawning in outsourcing. Gone are all the “inevitables” of rightsizing. Now you can cut your costs and keep jobs in America at the same time with the customized solutions offered at Outsourcing USA. Every new day, more newspapers are waking up to the fact that they really can have it all: American jobs and the quality work they produce; Fast, accurate turnaround to meet your unique deadline needs; Reasonable costs without losing control of your ads. Please visit our site at www.outsourcingusa.net

Attendee Promotions / Show Specials New Products and Services Objectseek Inc. | Booth: 400 ObjectSeek presents a lightweight Web Content Management Solution tailor made for the Digital Media portal with support for Web and Mobile platforms. OranjMedia is user friendly and a full featured WCM, it can help you create, manage and publish multiple Web sites from it's unique Content Display System using a single CMS.It allows you to share stories and feeds between various portals,customize templates, integrating fielded search, photo galleries, videos, instant breaking news,moderate comments.Take Control of Your Digital Media Portal, by using ObjectSeek's WCM services in improving your website's performance,visibility and profitability. Visit our Website View OranjMedia Product Details View our WCM Services Contact Us and Set up a Demo

New Products and Services AdPerfect  |  Booth: 318 Inventory-driven Rich Media Ads to Increase Your Ad Revenue. Dynamic Web Ads are intelligent, inventory-driven ad units. Being inventory-driven, Dynamic Web Ads offer your advertisers a way to showcase more inventory to consumers, while promoting their brand in a sleek ad unit. Dynamic Web Ads also drive more traffic to your automotive site. AdPerfect uses Dynamic Data technology to narrowly target consumers. Advertisers receive qualified leads and increase their ROI. Advertiser satisfaction increases and in-turn your ad revenue increases. To learn more: Check out this video Visit our website View examples Or contact us

New Products and Services CCI Europe | Booth: 401 CCI NewsGate 3 - Easy to get started Agility and speed are of essence in the media market. CCI NewsGate is designed for easy startup - in terms of project implementation and for the individual editorial user. Users will quickly adopt to the collaborative working environment of NewsGate and contribute to the creation of quality content for multi-channel publishing. Visit the CCI website Download NewsGate 3 brochure